Automotive News, Car News

General Motors Co. plans to build a new midsize Chevrolet truck in Thailand for export to Europe and parts of Southeast Asia as the brand makes its first push into the two regional pickup markets.

GM expects to sell at least 100,000 units of the new truck in the first year, with global production of the vehicle concentrated in Thailand and Brazil, Martin Apfel, executive director for GM’s Southeast Asian operations, said in a phone interview today.

“The logical consequence is to build where the customer wants it, as that keeps your costs down,” Bangkok-based Apfel said. Thailand and Brazil are “the two centers of gravity for midsize trucks,” he said.

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