Only hybrid Mercedes S-class?
In face of higher global fuel prices, Daimler is considering a controversial plan to make the flagship S-class a hybrid-only lineup.
Stuttgart executives are considering switching all future S-class luxury cars, including high-performance AMG models, to full hybrids, offering no models with only internal-combustion engines.
The idea has angered some U.S. dealers, who worry that hybrids are not perceived as true performers by the public.
The switch would take place globally with the next-generation S class, which is due in Europe in 2013 and in North America a year later.
Only select Mercedes dealers have been told about the plan. Those dealers will meet this week with Joachim Schmidt, sales and marketing chief at Mercedes-Benz Cars, at The Masters golf tournament in Augusta, Ga. Mercedes is a sponsor.
Dealers say they have been vocal about their opposition to such a switch, which they feel would change the perception of the brand.
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