Volkswagen Launches R Performance Division
Volkswagen is set to expand its portfolio of sporty models, with the launch of the new subsidiary, Volkswagen R GmbH. Its aim will be to create more hard core VWs, and assemble exclusive equipment packages and models, and create one-off cars. Another subsidiary, Volkswagen Individual, will be closed, and its business taken over by R GmbH.
In Europe, almost all VW models are available with “R line” packages regardless of the engine under the hood. There’s no significant benefit to the modified body cladding that makes up the bulk of such packages; it’s purely aesthetic. Bear in mind, however, that VW makes some of the best-selling cars in Europe, and if there are 30 Golfs on your street, you might wish to set yourself apart from the pack a little.
For extra luxury, VW R will offer “Exclusive” trim levels in place of the current “Individual” program. Think chrome, large wheels, and two-tone leather seats. The level of workmanship is surprisingly high; some of the interiors created by Volkswagen Exclusive would look great in anything this side of a Bentley. As it happens, the “Exclusive” moniker also is used by VW Group cousins Audi and Porsche for similar programs.
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